The formula reference for first-time acquirers and search fund operators. SDE adjustments, BATNA walk-away numbers, cap rates, exit multiples — every calculation you need before you sign.
Each section includes the math, worked examples, and the context to know when and how to use it.
DCF, comparable analysis, asset-based valuation, earnings multiples, and SDE adjustments. Know exactly what a business is worth before you make an offer.
BATNA calculations, ZOPA analysis, concession strategies, and anchoring math. Turn every negotiation into a numbers game you can win.
Pre/post-money valuation, dilution modeling, convertible note mechanics, SAFE calculations, and cap table math. Speak investor math fluently.
Equity splits, profit sharing formulas, vesting schedules, sweat equity calculations, and buyout triggers. Structure partnerships that don't blow up.
Cap rates, cash-on-cash return, GRM, NOI, DSCR, IRR, and rental yield. Every number you need to evaluate a property deal in minutes.
Exit multiples, earnout structures, liquidation preferences, tax impact modeling, and net proceeds calculations. Know your number before you sell.
Industry multiples, common deal terms, a 40-term glossary, and cheat sheets you can pull up mid-meeting. Your deal math on one page.
If you're evaluating a business, negotiating an acquisition, or structuring a deal — this is the reference you keep open.
No theory lectures. No case studies from 1987. Just the math — explained clearly, with real examples.
"I ran the SDE adjustment formulas on a $480K deal I was evaluating. Realized the seller was adding back $60K in personal expenses. Walked away. This paid for itself 1,000x."
"I keep the quick reference tables open in every LOI negotiation. The BATNA walk-away math alone changed how I structure offers. Worth 10x the price."
"I send this to every buyer I work with before they make an offer. Saves us both time and prevents the deals that fall apart because someone didn't understand the numbers."
Stop Googling formulas. Start knowing the math.
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Built by operators who've done the deals — acquisitions, fundraises, real estate, exits. Not academics. Not consultants billing by the hour. People who needed this guide and finally wrote it.
The 12 formulas every acquirer needs before their first LOI. No course platform. No drip sequence. Just the math.
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